Former Blizzard president and Xbox exec says Xbox needs to ‘pick their lane and stick to it’
Former Blizzard president Mike Ybarra says Xbox should decide what its identity should be going forwards, instead of trying to be a jack of all trades. Ybarra, who served various roles atMicrosoftfor 20 years (culminating in a role as corporate vice president onXboxLive and Xbox Game Pass) before becomingBlizzardpresident for three years, took to X to give his views on Xbox’s current situation. “Tough to see Xbox confused about who it is and what it should be,” Ybarra wrote....