The Xbox Series X was one of the most sought-after devices during Black Friday, it’s been claimed.
A 2022 Holiday Shopping Trends report published by Adobe has been updated to include its findings for last week’s Black Friday sales.
According to the report, theXbox Series Xwas one of five “hot products” during Black Friday. The other four were children’s show Bluey,Call of Duty: Modern WarfareII, drones andMacbooks.
Adobe hasn’t specified how it defines a “hot product”, nor has it explained what factors it took into account when determining what makes the Series X more of a “hot product” than the Series S,PS5orSwitch.
However, last year it highlighted theXbox Series S in a similar report, where it claimed that the console was among the top-selling items during Black Friday.
Last year Adobe said its data came from analysing 1 trillion visits to retail sites, in addition to surveying over 1,000 retailers on their most popular items. It’s not clear if a similar process was used this year.
The Xbox Series Xwasn’t particularly heavily discountedduring Black Friday. In the UK, the best deal appeared to be £20 off, withVery selling the console for £429.99instead of the usual £449.99.
Microsoft’s UK Black Friday peripheral deals
Further reading
Indeed, the Series S was more heavily discounted over Black Friday, with official price reductions of$50 in the USand£60 in the UK.
According to the Adobe Analytics report, $9.12 billion was spent on Black Friday, which represents an increase on both the last two years.
