Microsoft will produce and sell Xbox Series X mini fridges if it wins a Twitter poll later today, it’s said.
Twitter’s official Twitter Marketing account has been running a competition pitting popular brands against each other, andXbox has reached the finalagainst Skittles.
Yesterday theofficial Skittles accountstated that if it won the poll it would bring back lime-flavoured Skittles, which had been replaced by green apple in 2013, stressing that this wasn’t an April Fools joke.
UPDATE:Xboxhas won the Twitter poll by just 1% and confirmed it will move forward with plans to sell the mini fridges.
Thanks to everyone who voted, this was down to the wire and thrilling to follow. Now that@Xboxwon, we will move forward on our promise to make those Xbox Series X Mini Fridges. First one off the line will be filled with games & headed to our friends@Skittlesof course! 💚🌈https://t.co/xeeN8yLGV8
ORIGINAL STORY CONTINUES:To counter this, general manager of Xbox games marketingAaron Greenbergstated on Twitter this morningthat if Xbox won the poll, it would start making Series X mini fridges.
Ok…here goes. Help@Xboxwin this and we’ll put into production this year REAL XBOX SERIES X MINI FRIDGES! Yep, you read that right. Not an April Fools joke. Not clickbait.#Xbox#BestofTweetshttps://t.co/vm5B0kZht1pic.twitter.com/A28hWBP3Db
Series X fridges have been a running joke among Xbox fans ever since the console was first revealed in December 2019, which led to various memes comparing its unique design to that of a refrigerator.
Responding to the memes,Microsoft made real, full-sized Series X fridgesin October, sending one to influencer iJustine and another to rapper Snoop Dogg. The promotional items functioned exactly like a normal fridge but made theXbox Series Xboot-up sound when the door was opened.
Last month,Microsoftresurrected the meme byproducing some Series X mini fridgesas a promotional tie-in with Dwayne ‘The Rock’ Johnson’s new energy drink brand ZOA.
After a number of fans asked how they could get their own mini fridge, Xbox stated that they were only made for promotional purposes, and that while some could be won by entering sweepstakes on the Microsoft Rewards site, theyweren’t being made available for general sale.
Greenberg hadpolled fans last October, asking if any were interested in buying potential Xbox mini fridges. Of the 51,000 people who responded, 59% said they would buy one, with another 30% saying they might depending on the price.
At the time of writing, theTwitter Marketing pollhas four hours remaining and Xbox has a slender lead of 51%.
