Xbox has kicked off its big holiday season marketing campaign with a new live action trailer titled ‘Wake Up and Dream’.
Viewable below, the trailer will debut today in the US during Thursday Night Football on Prime Video and air globally over the coming months.
According toMicrosoft, it’s “an immersive adventure story, inspired by gamers and their dreams – going beyond imagination, and capturing the fun, joy, community and love we all share for our favorite games and epic gaming moments experienced with friends”.
The trailer features a custom score by Son Lux, a BAFTA-nominated band, and Academy Award nominee for the musical score to the film EverythingEverywhereAll at Once.
The ‘XboxPower YourDreams’ brand campaignkicked off in October 2020ahead of theXbox Series X/Slaunch the following month.
Xbox has just embarked on a new chapter afterclosing its $69 billion acquisition of Activision Blizzardlast week, in what wasMicrosoft’s and the game industry’s biggest deal to date.
The acquisition saw Microsoft take control of franchises including Call of Duty, Warcraft and Diablo, and establish a significant foothold in mobile gaming, notably with the addition of Candy Crush maker King.
Other developers which have joined Xbox Game Studios as part of the deal includeInfinity Ward,Raven Software,Sledgehammer Games,Treyarch,Toys for Bob,BeenoxandHigh Moon Studios.
Further reading
Microsoft’s head of gaming recently discussed how the company plans to approach utilisingActivision Blizzard’s back catalogue of games.
Phil Spencersaid he would befully supportive of studio’s revisiting older titlesif it was a direction they wanted to take, “because I think there’s just an amazing trove of things that we can go and touch again”, but suggested doing so wasn’t something that Xbox would mandate.
