UK technology retailer Box is preparing to sell a new allocation of Xbox Series X consoles this week.
The company will select pre-registered customers from a ballot on Friday, with those chosen offered the chance to purchaseMicrosoft’s console.
To be clear, entrants aren’t guaranteed the chance to buy an Xbox Series X console. Instead, stock will be allocated to random entrants, who will be contacted to make payment if chosen.
“Box.co.uk have taken the decision to utilise a ballot format so that customers can receive a fair chance to purchase an Xbox Series X, while keeping our website online throughout the process,” the firmexplained previously.
“This ensures a smoother transaction and stops customers from having to battle each other on a website put under an enormous amount of strain with huge volumes of traffic all trying to purchase the same product at one time.”
Xbox Series X/S at retail
Demand for Microsoft’s next-gen consoles is likely to outstrip supply for the foreseeable future, with the company reportedly expectingXbox Series X/Ssupply problems topersist until the second half of 2021.
Microsoft CEOSatya Nadellaclaimed in January thatXbox Series X/S enjoyed a record launch.
“The launch of Xbox Series X and Series S was the most successful in our history with the most devices ever sold in a launch month,” he said during an earnings call.
Market research firm Niko Partners recently claimed Microsoft shipped almost3.5 million Xbox Series X/S consolesto retailers in 2020, while data and analytics firm Ampere Analysis believes a little over2.8 million Xbox Series X/S consoleswere sold through to consumers last year.
