The Super Mario Bros Movie will make its subscription streaming debut on Peacock next month, it’s been announced.
The film will come to the service, which is owned by NBCUniversal, on August 3. It will be accompanied by bonus features including cast interviews, a ‘lyrical video’ for Bowser’s song Peaches and a Super Mario Bros Movie Field Guide which adds interactive features throughout the film.
It was announced in July 2021 thatPeacock would get exclusive access to all Universal, DreamWorks and Illumination films, including The Super Mario Bros Movie, during the ‘pay one’ window, which is the period of time after a film leaves cinemas and is added to subscription streaming platforms or TV channels.
Assuming the terms of the deal remains unchanged, Peacock will get the movie exclusively for the first four months, after which it will be offered to other streaming services likeNetflixor HBO Max for 10 months. Then Peacock will get it exclusively again for the final four months.
It’s not clear which services outside of the US will get The Super Mario Bros Movie, but given that Sky has a close relationship with NBCUniversal and offers Peacock TV shows on demand, it may be that NowTV gets it first in the UK.
The Super Mario Bros Movie has generated over $1.34 billion at the global box office since its release in early April and is now the second highest-grossing animated film ever, overtaking Frozen ($1.28 billion) and trailing only Frozen II ($1.45 billion).
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Speaking duringNintendo’s quarterly earnings callin May, presidentShuntaro Furukawasaid the movie was having a positive impact on the company’s core games business.
“For example, sales are growing for Mario related merchandise, and there is a slight rise in activity for classic Mario titles that can be played throughNintendo SwitchOnline,” he explained.
“In the long term, we think this will become a powerful touch point, turning people who have never really played games before into fans of Mario andNintendo, and renewing the interest of people who used to play (on a Nintendo game platform) but are taking a break.”
