PlayStation Stars is now live in North and South America

The new loyalty program,which debuted in Asia last monthand will be rolled out in Europe on  October 13, lets players earn rewards by completing a variety of campaigns and activities.

The PlayStation Stars loyalty program is now live in North and South America

It has a four-tier level system, in which all players start at Level 1 and can work their way up to Level 4 by buying games and earning trophies.

While the service allows players to earn digital collectables,Sonyhas been firm in its assertion that these aren’t tradeable, nor are they sellable. This appears to be an effort to differentiate them from NFTs, which have proved controversial in the gaming space.

The PlayStation Stars loyalty program is now live in North and South America

Controversially, the serviceappears to offer high-tier users priority customer support, which has been received poorly by players in regions where the service has already launched.

According to Sony, the Level 4 tier perks include a commemorative collectible, and a promise that “when contacting PlayStation Customer Support, you will be given priority in the chat order”.

Last week,a hidden fifth tier of PlayStation Stars membershipwas reportedly found in the PlayStation mobile app.

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