New figures released by Twitter show that Sony’s acquisition of Bungie generated more discussion than Microsoft’s acquisition of Activision Blizzard on the platform.
Twitter’s global head of creator and gaming content partnerships, Rishi Chadha, tweeted internal Twitter data that showed when the frequency of tweets about video games spiked throughout the past three months.
Although the information provided by Chadha doesn’t give any exact figures, it shows that there were four clear discussion peaks between January 1 and March 31 this year.
These were on the days thatMicrosoftannounced it was acquiringActivision Blizzard, Sony announced it was acquiringBungie,Elden Ringwas released andFortnite‘s new season started.
Twitter’s data shows that the release of Elden Ring generated the most discussion by far on the platform, likely due to the many millions of players buying the game on day one and sharing their initial impressions.
The second-most discussed topic was Sony’s acquisition of Bungie, followed by Microsoft’s acquisition of Activision Blizzard, which gained slightly more buzz than Fortnite’s new season.
Chadha followed up his tweet with another showing the top 10 games tweeted about the most globally in the past three months.
Top of the list wasGenshin Impact, with Wordle at number two. This is likely because Genshin Impact is enjoying success worldwide (especially in Asia), whereas Wordle is naturally mainly popular in English-speaking countries.
Elden Ring came in at number 7 in the chart, whileMinecraftclaimed the number 10 spot.
Here were the most talked about games across the globe.Wordle coming in at #2 is a testament to the game’s grasp of the TL (shoutout to everyone keeping their daily streak alive!), &@ELDENRINGmaking the list so quickly after launch speaks to the popularity of the game 🤯👏🏽pic.twitter.com/RDtzzIPokI
Xboxparent Microsoft confirmed in January thatit planned to acquired Activision Blizzardin the games industry’s biggest-ever deal, valued at $68.7 billion.
Just 13 days later, Sony revealed a big-money acquisition of its own, announcing that itplans to acquire Destiny and Halo studio Bungiein a deal worth $3.6 billion.
Sony Interactive EntertainmentbossJim Ryanlater confirmed thePlayStationfirmintends to make more acquisitions.
Xbox bossPhil Spencersaid last October that the company was“definitely not done” buying game studios, and that there was “no quota” on the number of teams it wants to acquire.
