Ryu Ga Gotoku’s studio boss has credited subscription services such as Xbox Game Pass for the Yakuza series’ growing popularity in the west.

Almost the entireYakuzaseries – eight titles in total – have been available on Game Pass since 2020, barringsome temporary removals. This summer, the same library of games was added to the newPlayStationPlus Premium and Extra libraries.

Ryu Ga Gotoku credits ‘subscriptions like Game Pass’ for Yakuza’s popularity in the West

The latest instalment, Yakuza: Like A Dragon, was released day and date onXboxGame Pass.

Speaking in a recent interview withTwinfinite, RGG’sMasayoshi Yokoyamasaid: “In terms of audience, I think the West has especially increased. It’s hard to tell if that’s thanks to multiplatform or if it’s because we changed the genre and protagonist fromYakuza: Like a Dragonas a new series, or both.

Ryu Ga Gotoku credits ‘subscriptions like Game Pass’ for Yakuza’s popularity in the West

“Personally, I do think subscriptions like Game Pass, allowing people to play the previous games over the years, have contributed largely to the increase in audience.”

Segarecently confirmed plans to bringlong-requested Yakuza spin-off Like a Dragon Ishinto the West next year.

Like a Dragon: Ishin! (PS5)£17.99$24.89$59.99

The upcoming game is aPS4andPS5remake of the previously Japan-only Ryu ga Gotoku Ishin. It was originally released forPS3and PS4 in 2014 and is set during the mid-1800s, with players taking on the role of real-life samurai Sakamoto Ryoma.

Asked what made Sega change its mind on bringing the title to Western markets, Yokoyama told Twinfinite it was inspired by a combination of factors.

Like a Dragon: Ishin! (Xbox)£11.98£13.35$54.99

“After the 2014 release of Ryu ga Gotoku Ishin!, the number of overseas fans requesting a localization increased, and at the same time, SEGA’s US marketing team also started to request this game be localized, so we thought the time was right,” he said.

“For about 1-2 years after release, there was barely any anticipation for the title, according to marketing research held in North America. But from around 2017, the Ryu ga Gotoku series as a whole started to get recognition, and the demand for Ishin increased.

Like a Dragon: Infinite Wealth (PS5)$28.96$69.99£3…

“At the time, the studio had two options: to localize or remake, but this was also at a time when new hardware like the PS5 and Xbox were emerging, so after finishing up development for Yakuza: Like a Dragon, we started to work on a remake.”

Ishin is one of three Yakuza titles announced ahead ofTokyo Game Show, in addition toLike a Dragon 8andLike a Dragon Gaiden: The Man Who Erased His Name.

PlayStation Portal$196.98$199$199£199£199.99

PS5 DualSense Controller - White£54.95£59.99£64.99…

Xbox Series X Digital$448£449$449.99$499$549.99