Steam’s newest hit survival game, Palworld, has been accused of plagiarising designs from Pokémon, as social media users negatively highlight its creator’s historical association with generative AI tools.

Palworldby Japanese studio Pocketpair released into early access onPCandXboxon Friday, and immediately became a breakout success, with its creatorclaiming 2 million sales in 24 hours.

Palworld embroiled in AI and Pokémon ‘plagiarism’ controversy

The huge launch exposure inevitably reignited discourse that has followed Palworld since its announcement, around its character designs’ apparent similarities toPokémon.

Update22nd Jan 2024 / 3:47 pm

Palworld’s director has responded to allegations of plagiarism, as accusations mount that the game could have copied Pokémon designs.

The game’s director (and CEO of developer Pocketpair)Takuro Mizobeposted a responseto the accusations. While he did not deny any influence from Pokémon, he claimed the game’s artists had received online abuse and called for it to stop.

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However, the accusations against Palworld took another turn on Sunday, whenan anonymous X accountappeared claiming to show evidence of not just design inspiration, but plagiarism of actual game assets.

Although the gameplay of Palworld is closer to survival games like Ark and Rust thanGame Freak’s series, many social media users have noted the obvious influences its character designs have taken from theNintendoseries.

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Following Palworld’s release on Friday, some X users collated perceived similarities between Palworld’s ‘Pals’ and Pokémon.

“It’s not even subtle about its rip offs, how much else has it stolen?” wrote one user. Another added: “I want to like Palworld, but I don’t know if I can support running existing Pokemon through a fusor and passing them off as ‘new’ IP”.

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https://twitter.com/AutumnRaptor1/status/1747658670706409952

since I’m bored as hell, I’m gonna be making a thread of this i think… Palworld design analysis trying to spot every pokemon they jumbled togetherpic.twitter.com/Ch9jcx5hCI

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Galarian Meowth facepic.twitter.com/fc6juxyEe9

The situation is further muddled in the eyes of some by Pocketpair’s historical relationship with generative AI tools. Artist Zaytrinotedon X that one of its previous titles was‘AI: Art Imposter’, a game which literally utilises an AI image generator as its core mechanic.

The user also highlighted multiple historical X posts by Pocketpair’s CEO Takuro Mizobe, in which he appeared to praise the potential of AI image generators for content creation.

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The use of generative AI is a significant pressure point in many creative industries, including video games, with tools such as Midjourney being criticised by some who perceive them as replacing professional artists and using their work without permission for their training set.

Earlier this month, anongoing lawsuitagainst Midjourney, Stability AI, and DeviantArtlisted thousands of artist namesthat plaintiffs allege have had their artwork scraped to train them.

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One of the Pocketpair CEO’s X posts from 2022 discussed how he believed generative AI tools could one day be sophisticated enough to avoid copyright issues. In another potentially more damning post from 2021, Mizobe showed how AI could be used to generate new Pokémon designs.

This does not, of course, prove that any of the designs in Palworld were made with the help of AI. However, some believe that if this was indeed the case, it could explain the similarities with the game’s designs, especially since Palworld was made bya mostly inexperienced team, many of whom were amateurs before being hired (one team member, Mizobe has claimed, was even previously working in a convenience store).

here’s the CEO of Pocketpair talking about using AI to bypass copyright, generating fakemons with it, calling AI: Art Imposter a real-time image generation game, and being excited for games powered by GPT-4pic.twitter.com/79xwZr0yEI

AIが進化し過ぎてて、どっちがポケモンかもう分からない。。。←左 AIが生成したポケモン風モンスター→右 本物のポケモン(イルミーゼ、ミノマダム、ハリーセン、カリキリ)pic.twitter.com/PL6ikWhlFU

AIというフィルターを通したら、あくまで特定の何かの画像でない事が多いから、著作権問題は解決するのかも?と思ってたら、実際世の中はその方向に進んでいて驚いてる30年後ぐらいには、一般大衆にとっての著作権の感覚はだいぶ変わっているかも

In ablog postpublished this week, the CEO even claimed that Palworld’s 100 character concepts were made mostly by a single graduate student.

“She was a new graduate and had applied to nearly 100 companies, but failed them all,” he wrote. “And she is now drawing most of the characters in Palworld.”

Elsewhere in the post, Mizobe discusses how Pocketpair’s previous game, Craftopia, was built mostly using off-the-shelf assets and how, when it started work on Palworld, the company had no animation staff.

“It’s truly a miracle that Pal World was born, that it was completed, and that it turned out to be such a fun game,” he wrote.

VGC has asked Pocketpair for comment on this story.

Palworld is described by its creator as an “action-adventure survival game” in which players can battle and capture Pals in order to use them for base building, traversal, and combat.

The accusations of plagiarism around some of its character designs doesn’t appear to have bothered players much, as at the time of publishingPalworld has very positive reviewsonSteam.

In Europe, the EU ismoving to regulate generative AI, so that companies would need to disclose any copyrighted data used for training. And just last week,Valve changed the rules around games containing AI-generated assets on Steam, so that developers would need to disclose its use clearly.