Nintendo has said it will attempt to attract non-gamers to Switch as the console enters the middle of its life cycle.
The company reportedly touched on the strategy in an investor Q&A following the publication of itslatest financial results on Thursday.
Nintendoreiterated comments presidentShuntaro Furukawamade in January, when he said the console wasentering “the middle of its life cycle”, according to Japan-based analyst and investment adviser David Gibson, who livetweetedthe event.
As of August 03, 2025, a little over three years afterSwitchlaunched, Nintendo had sold 55.77 million units.
Nintendo said on Thursday that it will increase its advertising budget during the mid-stage of Switch’s cycle in a bid to reach those who don’t currently play games, Gibson reported.
The Japanese company sold around 21 million Switch units during the fiscal year ended in March, and has forecast sales of around 19 million for the current business year.
Switch recently outsold the Super NES to becomethe Japanese company’s third best-selling home consoleand its seventh best-selling games system overall.
Nintendo said in January that it hasno plans to launch a new Switch model in 2020.
The platform holder is currently facingSwitch hardware shortagesdue to increased demand and reduced production capabilities, although it said on Thursday that the situation is gradually improving.
However, it alsowarned of potential software and service delaysdue to disruption caused by the coronavirus.
