Final Fantasy makers Square Enix has shared a new Group Customer Harassment Policy which it hopes will support its workers suffering abuse from toxic fans.
Square says that should it find that an individual has engaged in harassment “we reserve our right to cease providing support services or to refrain from providing our group’s products and services.”

Thepolicyreads: “There are instances where certain customers take actions directly or through our support centers, or towards our group executives, employees, partners who are involved in the creation and distribution of our group products and services, that constitute ‘customer harassment,’ such as denial of personality, violence, defamation, intimidation, advance notice of wrongdoing, advance notice of obstruction of business, harassment.”
It continues: “Suchactions do not only prevent our employees and partners from engaging in their work with a sense of security but also causes disruptions to other customers.Square Enixwill not tolerate harassment and will take action as necessary.”

Square Enix says its policy covers, but is not limited to the following examples of harassment:
Harassment:
Undue demand:
Final Fantasy voice actors have previously taken to social media to condemn harassment they’ve received in the wake of story choices.
Brianna White, who voices Aerith in Square’s FF7 remake trilogy, posted on X to politely request that aggressive “shippers,” relax.

When my sibling & I would fight as kids, my mom would tell us to touch noses until we inevitably started giggling and got over it. I say this with love: FF7 shippers need to touch noses. We’re all the same family in loving these characters so relax 💕
Shippers are fans of characters who like to create their own preferred pairings in media. While these can often be harmless reinterpretations of the original media, some fans take it too far.
Cloud, Aerith, and Tifa’s love triangle in the trilogy of remakes has caused some fans to respond with abuse when their preferred couple isn’t established as canon.