Actor Keanu Reeves stars in Cyberpunk 2077’s debut advertising spot, which aired on US television on Wednesday.
“In Night City you’re able to become anyone,” Reeves says in the ad. “If your body can pay the price.”
The Matrix and John Wick star was unveiled as aCyberpunk 2077character during theE3 2019Xboxpress conference, best remembered forhis interaction with an audience member.
Reeves plays “legendary rockerboy” Johnny Silverhand. In a follow-up interview, the actor said hedoesn’t think games need Hollywood stars to legitimise the medium.
“If anything, I’d say it’s gone the other way,” he toldthe BBC. “It’s more of the influence gaming’s had on… let’s call it Hollywood. Certainly with the Marvel universe, right?
“But then gaming probably started in the beginning with Hollywood, so I think these technologies have been talking to each other.”
DeveloperCD Projekt Redattracted criticism this week for telling its development staffthey would need to work mandatory six-day weeksahead of Cyberpunk 2077’s November release. Last year the company claimed thatit operated a “non-obligatory crunch policy”.
Responding to aBloombergreport on Wednesday, CD Projekt Red studio headAdam Badowskiclaimed that “the majority of the team” understood the need for the mandatory extra work day.
