Around 2.3 million Xbox consoles have been sold in Japan across all generations since the original console came to the country 20 years ago.
That’s according to a new report in the latest issue ofWeekly Famitsumagazine, which celebrates the 20th anniversary ofXboxin Japan.
According to the report, a total of 2,345,975 Xbox consoles have been sold in Japan as of July 05, 2025.
The vast majority of these wereXbox 360sales, of which there were 1,616,128.
The report also confirms that theXbox Series X/Shas already overtaken theXbox One‘s lifetime total sales in the country.
In context, Xbox console sales are tiny compared to the other platforms in the Japanese market (PS5has already sold over 1m units in the country, andSwitchhas cleared 20m).
However, givenXbox’s historically poor market performance in Japan, Series X|S are off to a more positive start in a country where Xbox has typically struggled.
The total sales for each console in Japan are:
The article also reveals that the best-selling Xbox game in history in Japan is Dead or Alive 3 on the original Xbox, which sold 271,149 copies. This meant 46% of Xbox owners in Japan owned a copy of Dead or Alive 3.
The best-selling Xbox games in Japan in the last 20 years were:
Microsofthas made renewed efforts in Japan with its most recent console launch. Xbox Series X and S launched day-and-date with other territories last November (compared to a year later with its previous console) and Xbox bossPhil Spencerhas saidit intends to better cater to Japanese playersthis console generation.
In the months after it launched Xbox Game Pass for both console andPCin Japan in April 2020,Xbox saw more player activitythan in any time in its history in Japan, Spencer has previously claimed.
Following Microsoft’s acquisition ofBethesdalast year, Spencer also called the acquisition ofTango Gameworksas part of that deal“a great step”towards achieving Xbox’s ambitions in Japan.
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“I’ve talked for a long time about our desire to have more of a first-party presence in Japan,” Spencer said at the time.
“This is a great step there. Thinking about the map of where these teams are, and talking about all the games they’re working on… I can’t wait to speak to the Tango team and get to know them.”
