Update - EA confirms sponsorshop2nd Aug 2022 / 2:10 pm
The partnership will encompass the first and second divisions of LaLiga, LaLiga Promises (the league’s annual youth tournament) and eLaLiga.
“EA SPORTS FC is committed to delivering the most authentic and immersive experiences in global football. Our innovative new partnership with LaLiga further elevates that ambition and solidifies both organizations’ position at the centre of football culture,” said David Jackson, VP Brand, EA SPORTS FC.
“The visible reach and scale of this partnership is deeply exciting, as is the opportunity to deliver incredible experiences for fans through in-game innovation, interactive entertainment and grassroots initiatives.”
“EA SPORTS represents the cutting edge of interactive football experiences while LaLiga is at the forefront of actual football competitions with unmatched in-person, broadcast and digital fan experiences,” said Javier Tebas, President, LaLiga.
“We have been strategic partners with EA SPORTS for years and this expanded agreement is a commitment to providing the next level of innovation to all football fans, a fusion between the virtual and real worlds of football.”
La Liga confirmed it was ending its relationship with Santanderlast month.
After FIFA 23’s release later this year,EA will rebrand its football games as EA Sports FC, ending a near-30-year relationship with the footballing body.
The company insists that despite losing the FIFA brand, its games will not change that much. Thanks to over 300 licensing deals, “the same great experiences, modes, leagues, tournaments, clubs and athletes” will be included in EA Sports FC, it said in May.
Further reading
In its own statement, FIFA said that the split from EA will allow it to launch new football video games developed with third-party studios and publishers, “providing more choice for football and gaming fans”.
According to the footballing body, discussions are currently ongoing with “leading game publishers, media companies and investors” in regard to the development of a new FIFA simulation football game for 2024, which would directly compete with EA Sports FC.
