Electronic Arts says it expects 2014’s The Sims 4 to deliver comparable net bookings to its popular shooter, Apex Legends, following a hugely successful promotion.
The publisher ran a week-long promotion in May that gave The Sims 4 away for free on its digital game store Origin.
According toGamasutra, that promotion led to some 7 million downloads of the base Sims 4 game, at the same time as it saw a 55 percent year-over-year jump in add-on purchases.
The Sims 4 was one of the most successful games ofthe company’s most recent financial reports, andEAsaid that it expects the game to perform on-par withApex Legendsgoing forward.
EA said that it expects both games to “each deliver net bookings in the $300 million to $400 million range” in the future.
“I think we’re doing really, really well attracting Sims players,” EA CEOAndrew Wilsonsaid on Tuesday. “As we said, we did the promotion in the last couple of months and brought in 7 million new Sims players that we expect will engage in that community on a platform that is really tailored to user-generated content, creativity and customization.”
The Sims 4’s add-on packs are available at $40, $20, and $10 tiers based on the amount of in-game content offered. They require the base game to use and amount to about a $560 purchase for the full library.
Elsewhere during EA’s earnings call on Tuesday, CEO Andrew Wilsonexplained EA’s lack of support for Nintendo Switch, teasedApex Legends season 3, and confirmed the nextNeed for Speed game will be revealed at Gamescom.
