The 2023 Electronic Entertainment Expo (E3) has been cancelled.
TheEntertainment Software Association(ESA) and show organiser ReedPop have released a statement saying the planned June event will no longer go ahead.
“This was a difficult decision because of all the effort we and our partners put toward making this event happen, but we had to do what’s right for the industry and what’s right for E3,” ReedPop’s global VP of gaming Kyle Marsden-Kish said in a statement provided to VGC.
“We appreciate and understand that interested companies wouldn’t have playable demos ready and that resourcing challenges made being at E3 this summer an obstacle they couldn’t overcome.
“For those who did commit to E3 2023, we’re sorry we can’t put on the showcase you deserve and that you’ve come to expect from ReedPop’s event experiences.”
The statement also says that the ESA and ReedPop will continue to work together on “future E3 events”.
IGNhad earlier reported that the ESA emailed its members earlier today to let them know the show had been scrapped.
The email reportedly said that while E3 “remains a beloved event and brand”, the 2023 version “simply did not garner the sustained interest necessary to execute it in a way that would showcase the size, strength, and impact of our industry”.
Following the report,Summer Game FestorganiserGeoff Keighleytook to Twitter to reiterate that his show is still planned, and that it was originally created as a solution to what he thought was wrong with E3.
Here’s 15-year old me at the first-ever E3 in 1995.E3 meant so much to me and to so many of you too.Four years ago, I realized that E3 wasn’t evolving as it needed to compete in a global, digital world. So we started building what’s next. See at@summergamefestJune 8.pic.twitter.com/wSZqpz3wjY
“E3 meant so much to me and to so many of you too,” Keighley wrote. “Four years ago, I realized that E3 wasn’t evolving as it needed to compete in a global, digital world. So we started building what’s next. See at Summer Game Fest [on] June 8.”
The future of E3 was thrown into question whenUbisoft announced on Mondaythat it had backtracked on plans to attend the revamped convention.
Last month theAssassin’s Creedpublisherbecame the first major company to publicly committo attending the show, which was due to take place in June at its traditional venue of the Los Angeles Convention Center.
However, in a statement issued to VGC, the company said it had now decided to “move in a different direction” and will instead be holding its ownUbisoftForward Live event on June 12 in Los Angeles.
News on#E32023from the source.pic.twitter.com/BK7TUlb8mZ
Ubisoft’s announcement was followed the next day by similar statements fromSegaandTencent, who each confirmed thatthey wouldn’t be attending the showeither.
“After careful consideration, we have decided not to participate in E3 2023 as an exhibitor,” Sonic publisher Sega toldIGN. “We look forward to sharing more information on announced and unannounced projects in the future.”
A Tencent spokesperson then reportedly confirmed that its games publishing division Level Infinite won’t be attending E3.
Further reading
NintendoandXboxhad previously confirmed they would be skipping this year’s event, andPlayStation wasn’t expected to participate either.
E3 2023 – the flagship industry event’s first physical show in four years – had been taken over from the Entertainment Software Association by ReedPop, the media and events company behind PAX, EGX and Star Wars Celebration.
Under a revamped format, the first two days of E3 (June 13-14) were to be reserved exclusively for business. The third day (June 15) was to welcome both business and consumer visitors, while the final day (June 16) was to be dedicated to consumers.
Inan update published earlier this month, ReedPop claimed that unnamed “AAA companies, in addition to indie darlings and tech and hardware firms” had committed to “making their return” to the LACC.
