Coca-Cola has teamed up with Riot Games to release a limited edition drink based on League of Legends that apparently tastes like experience points.
The new “+XP Flavored” drink is part of the Coca-Cola Creations line, which has previously seen collaborations with musical artists Marshmello and Rosalia.
The drink, which is called Coca-Cola Ultimate Zero Sugar, is available in the US, Canada, China, South Korea, Latin America and Africa.
A full-sugar version will also be made available in the US, Canada and Mexico.
According to a statement by Coke, the new drink will “provide fans and players the taste of experience points and celebrate every player’s journey – whether it’s their first time on the Rift or on the Finals stage at Worlds in pursuit of the Summoner’s Cup.”
Starting today, theLeague of Legendsgame will also be getting a series of missions which award players with limited edition ‘Ultimate’ emotes.
Players can also scan the QR code on their can to visit the Coca-Cola Creations Hub, where they can find the Ultimate Emote Generator, an Instagram filter that lets them view themselves in the style of League of Legends emotes.
In a statement, Coca-Cola’s senior director of global strategy Oana Vlad said: “This collaboration withRiot Gamesallows us to continue elevating the Coca-Cola Creations platform with a brand new flavour that reinforces our shared mission to put fans and players at the forefront of everything we do.
“Coca-Cola Ultimate, our seventh Coca-Cola Creation, carries an astonishing design, unlocks the taste of +XP for players on their journey and enhances their gameplay experience.”
